In the last couple of years, the demand for storage and related solutions has increased manifolds due to digital explosion. As of today, data is increasingly becoming the key business differentiator wherein managing data is the single biggest challenge for IT teams along with security. Individuals and organizations have to deal with high volumes of data on a day-to-day basis and for these communities, high capacity storage is now a requisite. Such requirements are key factors that lead to a surge in adoption and deployment of storage solutions across verticals.
Deal sizes are growing all the time and margins are under pressure. IT budgets are growing between 10% and 20% but data is growing at 100%. Many organizations are adding more capacity due to cheaper disk price and complicating the environment leading to manageability challenges. In such a scenario, the vendors are re-looking at their storage architecture and opting for solutions which are flexible, scalable, and manageable over time. Thus, these circumstances are providing ample business opportunities for the solution providers to offer their expertise in this area to organizations across the country. In recent times, data storage has emerged as one of the most discussed issues across many industries. What has been observed is that many vendors are coming up with ideas to utilize the existing storage capacity to the fullest and better manageability. However, solution providers, who are deploying the solutions are fine tuning and tweaking the systems to offer a better ecosystem that are cost effective and efficient while providing quality services. Industry heads were of the opinion that the solution providers who can offer effective solutions are gaining significant market share along with profits. The latest trend in this space is indeed virtualization, back up and archival. Sriram S, CEO, iValue InfoSolutions said, “Storage virtualization, de-duplication at source and destination, tiered storage, cross platform backup and archival were some of the technologies in demand on the storage front.”
Adding to this, Col. Balwinder Singh, director, Targus Technologies said, “Enterprise solid state drives (SSD) for faster access of data and information, digital storage, storage consolidation and virtualization, SaaS, backup and archival were the technologies that were in demand last year.”
While, Haresh Gala, director, Network Techlab said, “In-demand solutions in the storage segment were related to fast cache, de-duplication, and big data managebility.” Most of the solution providers said that there has been a definite and commendable increase in demand for storage solutions across verticals. BFSI, telecom and IT/ ITeS are the key verticals leading the adoption of storage solutions in the country. Commenting on this, Sriram said, “BFSI was the biggest vertical followed by ITeS and e-governance. Media is a new fast emerging vertical. Digital data is doubling every 12 months in many of the enterprises driving demand. Compliance and data growth are driving demand at BFSI/ITeS.” On similar lines, Gala said, “The verticals that contributed most to our storage business are BFSI, logistics, transport, telecom and power.”
Government and PSUs have also been utilizing storage solutions. Solution providers like Micropoint Computers have been offering its expertise to Bhabha Atomic Research Center. Recently, the solution provider had deployed high-end storage solutions to Oil and Natural Gas Corporation and Nuclear Power Corporation of India. Commenting on the industry trend, Singh said, “The vertical which has contributed maximum is telecom foll o wed by government and PSUs. We are also witnessing demands from verticals like BFSI, IT/ ITeS and media.”
Storage virtualization, tie red storage, de-duplication, DRM, replication solution for DR/HA, archiving solutions to meet compliance on data retention, VTLs are the current hot trends in storage from technology and business adoption front. Adding to this, Sriram said, “We expect cloud based offerings gaining traction moving forward especially with SMB/SME customers.” Also, SaaS and in particular, various sub-trends in storage such as backup-as-a-service and archival-as-a-service and digital content repository would be a key factor for fueling overall storage growth in 2011 and 2012. Singh added, “Efficient capacity utilization and storage virtualization would also be the key drivers in 2011-12.”
Adding to this, Gala said, “De-duplication and cloud related deployments will see an upward trend in the next fiscal.” The industry leaders clearly indicate that there is going to be definitely a significant increase in demand for storage solution across verticals. The Indian market offers the right scope for business in this space. Commenting on this, Singh said, “Storage is a highly matured market. In such market conditions, low priced solutions will not work for a longer duration. So stealing and surviving is not at all easy. The solution provider needs to understand the business needs of the client and suggest the best possible solution, which will build and nurture strong business relationships. There are specialized players in the market aligning with the OEM in the beginning is the key.”
Targus now intends to focus more on media and entertainment. The primary reason being data storage is the key factor for content creation, editing, distribution and reception wherein digital distribution is a key component in the growth and development of this industry. While, Network Techlab is going to put in its resources to tap the opportunities arising in power, logistics and transport and retail industry.
In this industry where the competition is cut throat, the winners are defined by their focus, innovation, and quality of support and service. Targus Technologies has proven that it has all the qualities that one can identify with a solution champ. The solution provider offers the right blend of technology and innovation at its best while addressing the needs of its customers.